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An Ancient Belief Gets a Modern Rebrand

by Antonio Pagliarulo

They are everywhere—from handbags to shoes, backsplashes to office cubicles, and even adorning celebrities like Priyanka Chopra. Eye-shaped pendants, or the nazar—a symbol comprised of a series of concentric circles in hues of blue and white found throughout Turkey and Greece—have inspired a multimillion-dollar lifestyle trend…

Antonio Pagliarulo

Antonio Pagliarulo is the author of the bestselling The Evil Eye: The History, Mystery, and Magic of the Quiet Curse and the forthcoming Queer Saints: A Radical Guide to Magic, Miracles and Modern Intercession, both published by Weiser Books. He lives in New York City.

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