The Wheel #40. Faith and Folk. Spring 2025

An Ancient Belief Gets a Modern Rebrand

They are everywhere—from handbags to shoes, backsplashes to office cubicles, and even adorning celebrities like Priyanka Chopra. Eye-shaped pendants, or the nazar—a symbol comprised of a series of concentric circles in hues of blue and white found throughout Turkey and Greece—have inspired a multimillion-dollar lifestyle trend…

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